We believe in modern people who are willing to strive to be the best they can be and use clothing and footwear to express themselves.

We believe in that man or woman who takes care of themselves and their people as an everyday effort. Who don’t settle and keep a constant sense of learning. They go hard and care about their mental health and emotional well-being.

We are the footwear for the ones who understand that working hard is worthless unless you have a passion and enjoy what you do.



We all go through good and bad times, that's why we'll always be that place where you can talk about whatever the hell you want. If that helps, it can be about self-esteem, relationships, sex, ambitions, frustrations, success or joy. We got you, and live through it by your side. Turning all the negative into positive.


Looking good, having swag, being healthy, productive, and reaching goals is just a matter of self-control, persistency and self-demanding. Being disciplined implies keeping the focus, even if we hit a bump on the road, which of course could happen more than once.



To face our fears. Overcome struggles and even if we fail on the first try, come back to try again. Being willing to live and enjoy being yourself. To accept whenever we screw it up and learn from that. To inspire others with our past experiences. To decide to chase our dreams. To wear whatever the hell we want and always do whatever it takes to have a great time. Those are all acts of bravery, that even make us look more interesting.

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Let´s go!